How to measure a hollow to hem length. Measure from shoulder to just about an inch below the wrist.

Size Guide
Body measurement guide for dress. The front length measurement is the vertical distance between the base of the neck and waist line all on the front of the torso. Pinch off the tape measure at the end of the shoulder so you can continue moving. Weve done our best to simplify the process for you so you order the perfect dress. Female dress size chart for the us market. Measure your bust and hips only and find your closest match on the chart below. Most dresses come with a standard length measurement but some designers offer a custom hollow to hem.
Keep elbow slightly bent. If she want a dress and cant buy custom tailored piece she will probably need to go according the measurement that fits the largest size. Hollow to hem for the front of the dress please stand straight against a wall mark where your collarbones are and then measure from the marking down to the floor. Your hollow to hem measurement is determined by measuring from the center of your collarbone hollow to the bottom hem of your dress. Our dress forms have a seam running along this line for guide use during draping. You will need to take the measurement with the exact shoes you will be wearing.
Start on the base of the neck on the same line as your shoulders and continue to the edge of the shoulder. As your body changes daily we suggest you order your dress no sooner than 14 16 weeks in advance.